Roll.ai

Roll.ai is an app and web platform that lets anyone record, edit, and publish high-quality videos from their phone using AI. It simulates camera movements like dolly and crane shots, adds cinematic effects, and edits automatically so creators can skip complex gear and slow workflows .

This project is about making professional video feel less like a production nightmare and more like a smooth, creative process.

I joined as a Product Designer in 2023 and helped shape the product end to end. I worked on user research, wireframes, UI design, prototypes, and the design system.

I also collaborated with developers and wrote prompt engineering for Stable Diffusion and Open AI. I made sure the AI features were easy to use and visually clear. I also contributed to the video production automation pipeline, AI features, and frontend when needed.

Roll began with a simple question: what if great video didn’t need big teams and complicated tools? The team wanted to give creators and businesses a faster, easier way to record, edit, and publish content.

We started small, focusing on key problems in the video workflow, and grew the platform based on real user needs.

95% faster production: Automated editing reduced average workflow time from 90 hours to just 35 minutes. That’s a 95% time saving. Most users spent less time editing and more time creating.

15% drop‑off reduction: Through data‑driven design and A/B testing, we smoothed key friction points and cut drop-off by 15%, helping more users stay engaged through setup and key workflows.

20% better retention: Usability improvements and clearer onboarding boosted user retention by 20%, using personalized onboarding.

80% first-pass audio‑sync success: The audio-video sync tool achieved 99% accuracy for 80% cases, letting users make small manual adjustments and saving them time to sync multi-cam footage.

Shared growth across teams: The collaboration features cut internal review cycles by 30–40%, enabling fast feedback loops and more efficient teamwork.