Inter Miami CF

Inter Miami CF is a Major League Soccer team based in Miami, co-owned by David Beckham. The club had a bold identity and a growing global audience. They needed an app that did more than just show scores. It had to reflect the energy of the team and the culture of the city.

We designed the official mobile app to help fans follow matches, stream games, buy merch, and feel connected to the club whether they were in the stadium or across the world.

Inter Miami CF is a Major League Soccer team based in Miami, co-owned by David Beckham. The club had a bold identity and a growing global audience. They needed an app that did more than just show scores. It had to reflect the energy of the team and the culture of the city.

The project began before the team even played its first match. In our early meetings, the main question wasn’t “What should the app do?” It was “What should it feel like?” The goal was to build something fans could live in not just visit once in a while. That idea guided everything we designed.

The app launched in early 2020 and became a key part of the fan experience, especially during COVID. It showed what was possible when design focused on people.

The streaming feature opened new doors. A few years later, MLS signed a major deal with Apple, and Inter Miami signed Messi. The app didn’t make that happen, but it helped show what was possible and that still feels special.