Daybreak Health

Daybreak Health partners with school districts to provide online therapy for students. They focus on making mental health care for teens more accessible and affordable, especially where schools are the first to step in.

The Daybreak Health team wanted to better communicate their value to school districts. Their old site felt outdated, hard to navigate, and didn’t clearly explain what they offered.

That’s where I came in. As the solo designer and Webflow developer on the project, I led a full redesign from concept to launch.

Worked closely with their CEO, marketing team, and the Sutro team to understand Daybreak’s audience and business goals.

Redesigned the website with a clear structure, updated visuals, and a tone that matched the mission.

Built the entire site in Webflow, focusing on responsiveness and long-term maintainability for the internal team.

Wrote and placed calls to action that helped guide visitors toward demo requests and sign-ups.

Used a clean, trustworthy visual style to build credibility with school leaders and parents.

After launch, the website brought a 30 to 50 percent increase in qualified traffic and improved lead conversion by 20 to 35 percent.

Daybreak’s team heard great feedback from school leaders and partners who found the site easier to understand, more trustworthy, and more aligned with their mission.