Roll.ai
Cinema-Quality Remote Video Production with AI Magic
Project Website
Deliverables
Product Design • Visual Design
Client
Roll Camera Inc.
Year
2023 - Ongoing
Introduction
Roll.ai is an AI-powered platform designed to revolutionize remote video production. With Roll.ai, users can record cinema-quality remote video calls, add special effects, and edit and publish content—all from their phones. The platform is built for both consumers and businesses, enabling seamless integration into existing workflows and enhancing the overall video production experience.
My Role
As a Product Designer on Roll.ai, I collaborated closely with the product manager, development team, and other stakeholders. My role encompassed the full product lifecycle, including user research, data-driven design, and frontend development. I also led the creation of a comprehensive design system to ensure consistency across the platform.
Challenges
• Reducing User Drop-off: Identifying pain points in the user journey and implementing solutions to improve retention.
• Seamless Integration into Workflows: Ensuring the platform fits smoothly into both consumer and business workflows.
• Seamless Integration into Workflows: Developing AI-powered tools like human segmentation, inpainting, outpainting, and depth-based bokeh to enhance video quality.
• Enhancing Collaboration: Creating tools for effective collaboration between editors and stakeholders, even in remote settings.
Solution
User Drop-off Reduction and Improved Retention
• Analyzed user data to identify drop-off points and Leveraged data-driven design decisions, reducing drop-off by ~15%.
• Continuously refining the user journey through user testing, leading to an additional ~20% improvement in retention.
~15%
User Drop-off Reduction
~20%
Increase in user retention
AI-Powered Video Editing
Implemented advanced AI features such as human segmentation, inpainting/outpainting backgrounds, and depth-based bokeh, allowing users to create professional-quality videos with minimal effort.
Collaboration Tool
Designed and developed a collaboration tool that enhances teamwork between editors and stakeholders, streamlining the remote video production process.
User-Centric Design Strategies
Established design strategies that provide a clear roadmap for the team, focusing on solving real user problems and delivering a seamless, positive user experience. These strategies also align with business objectives like brand awareness, increased engagement, and conversions.
Final Outcome
Roll.ai has revolutionized remote video production, enabling users to create cinema-quality videos with ease. The platform’s AI features and user-friendly design have streamlined workflows and driven increased engagement, making Roll.ai a key player in the remote video market.
