Roll.ai

Revolutionizing Video Production with AI - From Remote Shoots to Live Events

Project Website

Deliverables

Product Design • Visual Design • Design System • Video Processing and Production Pipeline

Client

Roll Camera Inc.

Year

2023 - Ongoing

Introduction: The Challenge of Modern Video Production

The demand for high-quality video content is exploding, from remote collaborations to live events. Roll.ai was created to empower both individual creators and businesses to produce professional-grade video content, leveraging the power of AI and an intuitive user interface, all from their phones. Roll.ai aimed to reduce the time and cost associated with traditional video production methods, whether for remote recordings or capturing live, in-person events.

My Role: Shaping the Future of Video Creation

As a Product Designer at Roll.ai, I've been instrumental in shaping the platform from concept to execution. My role spans the entire product lifecycle, from user research and data analysis to UX/UI design, visual design, design system leadership, and even some front-end development. I work closely with the product manager, development team, and stakeholders to ensure Roll.ai delivers a seamless and powerful user experience.

AI-Powered Efficiency

Designed and implemented AI-powered features that streamlined the video editing process, resulting in over 95% time savings compared to traditional human editor workflows, cutting production time from days to minutes.

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~95%

End to end production time saved

From 90hrs on average to 35mins

~140x

Faster video production pipeline

From days to minutes

Reduced User Drop-Off

Through data analysis, user interviews, and iterative design, I spearheaded efforts that led to a ~15% reduction in user drop-off and a further ~20% improvement in user retention.

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~15%

Reduction in user drop-off

~20%

improvement in user retention

Intuitive AI-Powered Tools

I designed user-friendly interfaces for advanced AI features like human segmentation, background inpainting/outpainting, and depth-based bokeh, making them accessible to users of all skill levels. We leveraged intelligent metadata for every frame, to make editing fast and simple.

Streamlined Collaboration

I designed a collaboration tool that facilitates seamless communication and feedback between remote team members, enhancing the video production workflow for both remote and on-site event recordings.

User-Centric Design Strategy

Established design strategies that provide a clear roadmap for the team, focusing on solving real user problems and delivering a seamless, positive user experience. These strategies also align with business objectives like brand awareness, increased engagement, and conversions.

Roll.ai has successfully transformed the landscape of video production, making cinema-quality video creation accessible from a phone, whether for remote recordings or capturing the energy of live events. The platform's intuitive design, powerful AI features, and streamlined collaboration tools have driven significant user engagement and adoption. Roll.ai delivers studio-quality video at a fraction of the cost and time.

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