Inter Miami C.F.
Experience the spirit of Miami soccer. Unity. Fortune. This is us. This is Miami.
Deliverables
UI/UX Mobile Design • Visual Design • Apple HIG • Material Design
Client
Inter Miami C.F. - Pumpjack Dataworks
Year
2020 - 2023
Introduction
Inter Miami CF, a professional soccer club in Major League Soccer, wanted to engage with its fans through a mobile application that complemented the FanBank platform.
The app aimed to provide fans with a seamless way to purchase tickets, stream games, stay updated with news, and participate in exclusive content, all while reflecting the vibrant spirit of Miami.
My Role
As a UI/UX Designer for Inter Miami CF, I worked closely with the development team and stakeholders to create an intuitive and engaging mobile app.
My responsibilities included conducting user research, designing wireframes and prototypes, creating the visual design, and contributing to frontend development. The goal was to deliver a consistent user experience that aligned with the team’s brand and mission.
Challenges
Enhancing Fan Engagement: Developing features that keep fans connected to the team, even when they cannot attend matches in person.
Seamless Ticketing Experience: Ensuring an efficient and user-friendly ticketing process.
Real-Time Game Streaming: Providing live streams during matches, especially during the COVID-19 pandemic.
Solutions
Ticketing
Purchase, transfer, or sell tickets for every Inter Miami CF home match through the Ticketmaster integration, ensuring a seamless, paperless experience at stadium gates.
Live Streams
In response to the COVID-19 pandemic, a Live Stream feature was developed, allowing fans to watch games in real-time from home. This feature became crucial during the pandemic, keeping fans connected even when they couldn’t attend matches in person.
News and Content
Stay updated with breaking news, behind-the-scenes videos, and exclusive content, available in both English and Spanish.
Fan Participation
Follow or create fan clubs in your area, connecting with other fans and fostering community engagement.
Exclusive Content
Access exclusive recordings, highlights, behind-the-scenes footage, photos, and more.
Schedule
Get detailed information on upcoming matches, including stats from previous games, and purchase tickets for all home matches.
Merchandise Store
Browse and purchase official Inter Miami merchandise, including jerseys, hats, and accessories.
Player Profiles
Follow your favorite players, accessing exclusive content, interviews, photos, and notifications about their competitions.
Final Outcome
Launched in February 2020 on both the Apple App Store and Google Play Store, the Inter Miami CF app marked a significant milestone for the club. Since its launch, the app has undergone numerous updates, with new features continually added based on user feedback.
