Degree 37
Transforming Donor Engagement
Project Website
Deliverables
Product Design • Design System • Visual Design
Client
Cooperative Computing
Year
2023 - 2024
Introduction
Degree 37 is a cutting-edge platform designed to revolutionize donor engagement for blood centers. By focusing on modernizing interactions with Millennials and Gen-Xers, Degree 37 enhances donor relationships, streamlines operations, and boosts donation rates. The platform includes a suite of tools that address various aspects of donor management, marketing, and drive scheduling.
My Role
As a UX/UI designer, I led the design of Degree 37’s comprehensive suite of tools. I worked closely with the development team to create a user-friendly interface, design system, and visual elements.
My responsibilities included designing the user experience, developing a cohesive design system, and ensuring that the platform met the needs of both donors and blood centers.
Challenges
• Modernizing Donor Engagement: Transitioning from traditional practices to a digital platform that appeals to newer generations.
• Streamlining Donor Interactions: Creating intuitive tools for managing donor profiles, marketing campaigns, and drive scheduling.
• Enhancing Operational Efficiency: Designing solutions that integrate seamlessly into existing workflows for blood centers.
Solutions
• Unified Donor Engagement Platform: Consolidates various tools into a single platform to enhance donor interactions and drive loyalty.
• Customer Relationship Management (CRM): Manages donor profiles and interactions, ensuring personalized engagement.
• Drive Management: Simplifies planning and executing donation drives to maximize participation.
• Call Center: Bridges the gap between nonprofits and their supporters, facilitating seamless communication and efficient processes.
Design System
To maintain consistency and improve user experience, I developed a design system that includes a UI kit, component library, grid system, and more.
This system ensures a cohesive visual design across all Degree37 products and streamlines the design and development process.
Final Outcome
Degree 37 successfully transformed donor engagement, resulting in more efficient operations and enhanced donor relationships. The platform’s user-friendly design and innovative features have significantly improved donation rates and operational efficiency for blood centers.
