Dallas Mavericks
#WeTheNorth. Stay connected with Mavs, anytime, anywhere.
Deliverables
UI/UX Mobile Design • Visual Design • Apple HIG • Material Design
Client
Dallas Mavericks - Pumpjack Dataworks
Year
2020 - 2023
Introduction
The Dallas Mavericks, a prominent NBA team, sought a mobile fan application to enhance fan engagement, streamline ticket sales, merchandise purchases, and provide real-time updates.
The app aimed to offer fans a seamless and immersive experience, whether at home or attending games at the American Airlines Center.
My Role
As a UI/UX Designer, I collaborated with the development team and stakeholders to design a user-friendly mobile application that aligned with the Mavericks' brand. My responsibilities included conducting user research, creating personas, designing wireframes, and developing the visual design.
Challenges
Enhancing Fan Engagement: Creating an app that would keep fans connected and engaged with the team throughout the season.
Streamlining Ticket Purchases: Ensuring a smooth and efficient ticket-buying experience for fans.
Providing Real-Time Updates: Offering real-time game stats, scores, and news to keep fans informed.
Solutions
Ticketing
Fans can purchase, transfer, or sell tickets for Mavericks home games through their Ticketmaster account.
The app offers 360º panoramic seat views and a faster checkout process.
Player Profiles
Follow your favorite players, accessing exclusive content, interviews, photos, and notifications about their competitions.
Live Streams
The app includes a Live Stream feature, allowing fans to watch games in real-time or listen to live radio streams, especially useful during the COVID-19 pandemic.
Gameday Experience
The app enhances the gameday experience with features like check-in, live stats, food and drink ordering, and Mavs Arcade.
News and Content
Fans stay updated with breaking news, behind-the-scenes videos, and exclusive content.
Game Stats
Real-time game scores and stats are accessible during matches, keeping fans informed.
Merchandise Store
Fans can purchase official Mavericks merchandise directly from the app.
Final Outcome
The Dallas Mavericks app launched on both the Apple App Store and Google Play Store, providing fans with an immersive and user-friendly experience.
The app has been continuously updated based on user feedback, further enhancing its features and ensuring fans remain connected to their team.
