FanBank
A databank to help you collect, control, value, and trade your data.
Project Website
Deliverables
SaaS Product Design • Design System • Visual Design
Client
Pumpjack Dataworks
Year
2020 - 2023
Introduction
FanBank by Pumpjack Dataworks is a cloud-based software service that helps sports organizations unify their fan data, understand its financial value, and securely exchange data assets with business partners.
Teams, leagues, and federations worldwide use FanBank to better know their fans and unlock new value.
My Role
As both a UX/UI designer and frontend developer on the FanBank project, I collaborated with a lead designer, product owner, lead tech, and a remote development team.
My responsibilities spanned the entire product life cycle, from user research and persona creation to developing a comprehensive design system and coding the frontend interface.
Challenges
• Accessing and managing data from various sources
• Identifying the origin of data points
• Determining the true value of data
• Limited knowledge of fan bases hindering personalized marketing
Solutions
Unifying Data Sources and Defining Ownership
FanBank enables businesses to consolidate data from various sources into one platform.
It clearly categorizes data sources into first-party, second-party, and third-party, ensuring transparency and ownership clarity.
The Audience Selector
A powerful tool for filtering audience data from multiple sources, allowing clients to tailor their marketing campaigns to specific needs.
It also enables saving and sharing of audiences for collaborative efforts.
Audience Analytics
Provides comprehensive insights into audience demographics, mobile and web activity, ticket and merchandise purchases, and overall fan engagement.
Helps clients optimize their marketing strategies and understand their audience better.
Value Engine
Helps clients understand the value of their data by mapping traits to category values and translating these into monetary terms.
User Roles
Allows clients to create customized roles and permissions, enhancing security and control over their FanBank account.
Data Exchange
FanBank Marketplace facilitates buying, selling, and trading anonymized data points, divided into B2B and B2B2C categories for broader business engagement.
Design System
To maintain consistency and improve user experience, I developed a design system that includes a UI kit, component library, grid system, and more.
This system ensures a cohesive visual design across all FanBank modules and streamlines the design and development process.
